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Winners & Finalists:

Filter: Grand LIA Winners Finalists

Creative Strategy: All Winners



Grand LIA

Creative Strategy

LePub, Milan

Brand: Heineken

Title: "The Pub That Refused To Die"
Silver

Creative Strategy
Automotive

Maison BETC, Paris

Brand: Renault

Title: "University Factories"
Gold

Creative Strategy
Beauty & Well-being

DAVID London, London

Brand: Dove Hair

Title: "Dove r/eal reviews"
Gold

Creative Strategy
Brand Entertainment & Content

Lucky Generals, London

Brand: Beefeater Gin

Title: "Get More With 0.0"
Gold

Creative Strategy
Breaking Sector Convention

Cheil Korea, Seoul

Brand: Albamon

Title: "Job Stay"
Silver

Creative Strategy
Breaking Sector Convention

RESEE, Shanghai

Brand: TAOBAO Delivery

Title: "From Delivery Rider to Urban Racer"
Bronze

Creative Strategy
Breaking Sector Convention

Ideot, Seoul

Brand: GS Caltex

Title: "The Fart Catcher, CCUS KIT"
Bronze

Creative Strategy
CPG/FMCG

Courage, Toronto

Brand: KitKat

Title: "KitKat Security Detail"
Gold

Creative Strategy
Consumer Insight

DAVID London, London

Brand: Dove Hair

Title: "Dove r/eal reviews"
Bronze

Creative Strategy
Consumer Insight

Publicis Conseil, Paris

Brand: Darty

Title: "The Long-Lasting Passport"
Bronze

Creative Strategy
Contextual Insight

Courage, Montreal

Brand: Air Transat

Title: "Tickets vs Tickets"
Silver

Creative Strategy
Cultural Insight

Cheil Korea, Seoul

Brand: Albamon

Title: "Job Stay"
Silver

Creative Strategy
Cultural Insight

I&S BBDO, Tokyo

Brand: Denny's

Title: "The 1/2 Parfait"
Silver

Creative Strategy
Cultural Insight

LePub Mexico City, Mexico City

Brand: Tecate

Title: "Welcome Back, Paisano"
Bronze

Creative Strategy
Cultural Insight

Imago Ogilvy, Zagreb

Brand: Studena

Title: "A Cry For Hydration"
Bronze

Creative Strategy
Cultural Insight

LePub, Milan

Brand: Heineken

Title: "Tocayos"
Bronze

Creative Strategy
Cultural Insight

RESEE, Shanghai

Brand: TAOBAO Delivery

Title: "From Delivery Rider to Urban Racer"
Gold

Creative Strategy
Customer Targeting

DAVID New York, New York

Brand: Clash Royale

Title: "Copycats Welcome"
Bronze

Creative Strategy
Customer Targeting

Dentsu Inc., Tokyo

Brand: Ajinomoto co., inc

Title: "Voice of Food"
Silver

Creative Strategy
Experiential

Biite, Los Angeles

Brand: Taco Bell

Title: "Live Más Live: A Night at The Palladium"
Gold

Creative Strategy
Health & Pharma

Colenso BBDO, Auckland

Brand: Testicular Cancer NZ

Title: "Lump Lottery"
Gold

Creative Strategy
Health & Pharma

Havas Lynx, Manchester

Brand: Thriva

Title: "Vet Your Prostate"
Bronze

Creative Strategy
Health & Pharma

Ogilvy Shanghai, Shanghai

Brand: Viatris

Title: "Viagra Blue Brands"
Gold

Creative Strategy
Original Thinking

LePub, Milan

Brand: Heineken

Title: "The Pub That Refused To Die"
Silver

Creative Strategy
Original Thinking

Colenso BBDO, Auckland

Brand: Testicular Cancer NZ

Title: "Lump Lottery"
Gold

Creative Strategy
Partnership & Collaboration

DAVID Madrid, Madrid

Brand: Águila

Title: "Resize The Price"
Bronze

Creative Strategy
Partnership & Collaboration

Forsman & Bodenfors, Gothenburg

Brand: Coach

Title: "Explore Your Story"
Bronze

Creative Strategy
Real-Time Marketing

de la Cruz Ogilvy, San Juan, PR

Brand: Uva

Title: "Uva Uva Bombón"
Bronze

Creative Strategy
Real-Time Marketing

SAINT ELMO´S GERMANY, Munich

Brand: PENNY

Title: "Sheep happens"
Bronze

Creative Strategy
Retail

Publicis Conseil, Paris

Brand: Darty

Title: "The Long-Lasting Passport"
Silver

Creative Strategy
Tech

Marcel, Paris

Brand: Back Market

Title: "Let's End Fast Tech"
Silver

Creative Strategy
Travel

Courage, Montreal

Brand: Air Transat

Title: "Tickets vs Tickets"
Bronze

Creative Strategy
Travel

Prime Weber Shandwick, Stockholm

Brand: Visit Sweden

Title: "The Swedish Prescription"
Gold

Creative Strategy
Use of Social Media

LePub, Milan

Brand: Heineken

Title: "Could Have Been A Heineken"
Bronze

Creative Strategy
Use of Social Media

Ogilvy Singapore, Singapore

Brand: Vaseline

Title: "Vaseline Originals"