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Creative Strategy: All Finalists


Finalist

Creative Strategy
Automotive

Publicis Conseil, Paris

Brand: Renault

Title: "Care Fleet"
Finalist

Creative Strategy
Breaking Sector Convention

Finnlines Oyj, Helsinki

Brand: Finnlines

Title: "Cruises For Those Who Don’t Like Cruises"
Finalist

Creative Strategy
Cultural Insight

Publicis London, London

Brand: Foster's

Title: "Love You Cans"
Finalist

Creative Strategy
Cultural Insight

Zulu Alpha Kilo, Toronto/New York

Brand: Dove

Title: "Change The Compliment"
Finalist

Creative Strategy
Finance

VML, Bucharest

Brand: Generali

Title: "(Save A) Life Insurance"
Finalist

Creative Strategy
Long-term Creative Strategy/Effectiveness

Leo India, Mumbai

Brand: P&G Whisper

Title: "From A Sanitary Pad To A Basic Right"
Finalist

Creative Strategy
Original Thinking

VML, Mexico City

Brand: OREO

Title: "OREO Cows"
Finalist

Creative Strategy
Retail

LePub Mexico City, Mexico City

Brand: Tecate

Title: "Welcome Back, Paisano"
Finalist

Creative Strategy
Travel

Finnlines Oyj, Helsinki

Brand: Finnlines

Title: "Cruises For Those Who Don’t Like Cruises"
Finalist

Creative Strategy
Use of Social Media

hasan & partners, Helsinki

Brand: Naisten Linja

Title: "Banned Collection"